Website Design Services
Our Process
We will meet with you to get an understanding of what you want, what you like, and what you don’t. We will ask questions to get your take on a variety of things that may be of interest, and share our thoughts and observations. Most importantly we want you to ask us questions, about anything, to get to know us, our background and experience so that you are comfortable with how we can work together to help your business. The most important thing to us is your satisfaction and your businesses success.
Working Together
Some customers don’t want to know or be involved with any of the details to get their site going or updated, they just want it done. Others want to be very involved and understand the details behind what and why things are done; some because they are curious others because they want to do it themselves in the future. We are happy to work with either and anyone in-between. We will share and explain as much as you want to know, or just get it done.
What We Do
Our goal is to help you grow your business and empower you to manage as many of the the technology aspects of your business that you want to. As well as help ease and speed how much time you spend managing or updating your website. Below are examples of the kinds of things we can do for you or with you.
Look and Feel
What is the look and feel of your business? A yoga studio, a legal firm, or construction website all have a different feel. We will talk with you to get an understanding of who your site is built for and whom you are trying to attract. A site should reflect your business style and services offering, and it must provide a responsive (mobile friendly) web design working equally well on mobile, tablets, and browsers.
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Is your audience primarily younger mobile phone centric, retired and computer focused; a hybrid of the two?
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Is your site a vehicle to share information with the community or your members?
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Are you a selling products and services only online, only at your storefront, both?
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Do you want to advertise and offer discounts or coupons to attract customers?
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Is your business a registered non-profit and you want to get discounts on hosting etc.?
Responsive - Mobile Friendly
A site should reflect your business style and services offering, and it must provide a responsive (mobile friendly) web design working equally well on phones, tablets, and browsers. Search engines like Goolge are primarily ranking your site based on the mobile version of your website, versus the browser version. Your website needs to work well on all devices: phones, tables, and computer browers. Not making a site responsive can negatively impact your sites ranking in search results.
Target Audience
We will work with you to get an understanding of who your site is built for and whom you are trying to attract. Are you trying to drive the audience to your online store, your brick and mortar store, or just get them intereested in something else.
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Is your audience primarily younger mobile phone centric, retired and computer focused; a hybrid of the two?
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Is your site a vehicle to share information with the community or your members?
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Are you a selling products and services only online, only at your storefront, both?
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Do you want to advertise and offer discounts or coupons to attract customers?
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Is your business a registered non-profit and you want to get discounts on hosting etc.?
Features and Functionality
Getting a design that reflects your business is a great start, but many sites need some form of additional website functionality. Your site may need to accept payments online, or sell products and services online, need simple things like text alerts when a prospective customer makes an inquiry; to more complex online stores and online payment systems. Any functionality should feel like a natural part of your site and help your business sell more or make it easier for you.
What kinds of things would you like to add?
Are there steps or processes you would like to automate or simplify?
Do you get notified of important events or inquiries?
We have implemented a variety of features and functionality to websites to augment their basic appearance.
Site Speed
Making your site load fast is critical as this has a direct impact on your page ranking and how engaged you website visitors will be. A slow site drives traffic away. There are many little details to pay attention to that affect how fast each of your pages load. How things are implemented like images, fonts, formatting, and more can impact your page load speed. We can make this as effecient as possible and make suggestions for alternate approaches if some elements naturally take longer.
SEO - Keywords and a Plan
Your website SEO requires well organized relevant content, using solid keywords applied throughout. You also need many other external references to boost your sites visibility; these need to be quality business references that accurately reflect and reinforce what your site shows. We will audit what you have, and or help you get these in place, and provide a plan for additional references to be created. Just having a good site isn’t enough you need many quality references to your site. This doesn’t happen overnight, but with a simple plan it can build up overtime and get you a solid site ranking.
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Embrace a solid keyword strategy focusing on common and long tail keywords
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Social marketing strategy for building traffic and references
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Good business and social references
Marketing & Advertising
Marketing and Advertising your business or services can be a daunting task if you are not familiar with all of the options, their effort, and cost. We can boil it down to the choices that make sense for you, your business, and your budget. Then help you get the ball rolling. Lets talk about what makes sense for your business.
Social Media
Most businesses can benefit from some form of social media presense. Are you currently leveraging the platforms that make sense for your business? Whether you love social media or have a disdain for it, we can help your business leverage what makes sense for you.
We can work with you to make your businesses social media efforts as simple and the least time dependent process as possible. Regardless of your take on social media we can help optimize and magnify the impact of your social media efforts.
If you love to spend time on social medai, maybe that is your primary communication channel.
Reporting & Analytics
Do you know how much traffic your site gets, and where it comes from? Do you have visibility to how changes to your site help or hurt your traffic? All business owners should have some visibility to their websites trafic and where it comes from, many only need a weekly or monthly summary.
Other businesses need varying degrees of infomration about their site visitors. How frequently certain pages are accessed, what links are used more frequently, and how long visitors spend on each page. Even advanced functionality like a real-time alert to a sales-person that this is the thrid time a person has visited the same product page and you should contact them now.
We can provide basic or extensive website reporting and analytics for you to quantify what really happens on your website versus what people think is happening. Lets talk about what you want to know, what you need to know, and what choices you have to get the information that is relevant for your business.
What do you need today, and what do you want in the future?